One of my freelance writing experiences as been writing automatic responder e-mails for different company’s marketing efforts. These have given me a different perspective of being on the sending end as opposed to the receiving end of these types of e-mails.

Being a receiver of these automatic responder e-mails provided an insight for how these e-mails should be written to be less annoying. 

I thought I would share some tips and recommendations for any writer who might find a job writing these types of e-mails.

Automatic Responder E-mail Characteristics

Automatic responder e-mail marketing systems are designed for companies who run e-mail marketing campaigns. There are some key attributes of a good automatic responder e-mail marketing program and these include:

• Sends the person in your company who manages specific e-mail marketing campaigns an e-mail when someone opts-in or opts-out.
• Selects predefined targeted e-mail lists for specific e-mail marketing campaigns.
• Sending plain text and HTML e-mails to those who have opted-in to receive your e-mail marketing.
• The ability to automatically delete e-mails which bounce based on your protocol. This saves endless hours of checking and rechecking e-mail databases for updates, etc.
• Automatically sends follow up messages to remind recipients to open the e-mail or to follow up on those who opened the e-mail. Also sends follow ups to those who clicked on links within the e-mail.
• Automatic means the ability to send e-mail marketing messages at predefined times and dates. This will avoid the need for someone to actually be present to push the send button.
• Provides analytical data regarding open rate, bounce rate, click rate, opt-in rate, opt-out rate, and much more.