First of all, listeners do not need an iPod to listen to your podcasts! Any device capable of playing audio files is all someone needs.

So why advertise your freelance writing services through podcasting?

• Allows you to provide a personal touch to messages.
• Allows you to grab the attention of those who are looking for someone who stands out from the crowd.
• Allows you to access people who do not normally read blogs or other typical online sources – called digital marketing. (It is hard to believe there are people who do use the Internet, but I know a few personally.)

 

Four Steps to Podcasting

Plan your podcast:

• Pick a topic – advertising your services
• Pick a format – intro song, welcome message, etc.; Your advertisement message; a quick tip; and closing message or music.
• Pick a location – quiet is the key to success

 

Produce your podcast:

• Computer requirements – PC minimums are XP/Vista, 512 RAM, 3 GB HD space, sound card, in/out mic and headphone jacks; Mac same except OS 9 or OS 10 X
• Microphone
• Headphones
• Software – windows media player, Audacity, iTunes, or LAME
• Options – MP3 player and POP filter which is placed between your mouth and microphone to eliminate “p” popping sounds for example

 

Broadcast your podcast:

• Blogs
• Websites
• RSS Service
• Basic requirements – Service/Tool is Blogger, RSS is Feed Burner, and Storage is Our Media
• Business – Service/Tool is WordPress, RSS is WordPress and Feed Burner, and Storage is Powweb or Globat

 

Promote your podcast:

• RSS Feeds
• Ezine articles
• E-newsletter
• Your Blog and Website
• Send to someone inquiring about your services
• Be creative

 

Podcasting is another way to advertise your freelance services. Staying ahead of your competitors is always the goal.